Friday, July 15, 2011

Google Reports 10 Million Google+ Users & 36% Increase in Profit


Google is having a good week. After recently introducing Google+, David Goldman of CNNMoney.com reports the new social network has 10 million users. While the Goldman’s article reports the figure as “1% of Facebook’s reported users” and the network is closed off during it’s trial phase, 10 million users is an impressive figure. Larry Page, CEO of Google, report additional figures: 1 billion items being shared and the “’+1’ button has been clicked 2.3 billion times a day”.

The 10-million accomplishment is part of Google’s attempt to become bigger. After introducing mobile payment services, Google has been on a hiring surge, spending heavily on its infrastructure, selling “its Chromebook line of laptops aimed at current Microsoft corporate clients” and launched a cloud music service. Larry Page is very optimistic that the recent moves are the best for the company –
“Our focus is more wood behind fewer arrows…I’m very happy with our progress”

The FTC and Department of Justice are investigating the company but that didn’t stop shares from rising 12% after the company reported a $2.5 billion net income, “up 36% from a year earlier”.  If the mobile payment service grows and becomes adaptable, the laptops sell, cloud services gets more users, and Google+ gains million more users once it is completely public, Google can become a bigger powerhouse. The 10 million reported users is no surprise considering Google marketed Google+ as “not Facebook”. The truths are many people are not completely satisfied with Facebook and many people want an opportunity to start over with social networking.  10 million users could also mean that millions more are waiting for the opportunity to join. The only question: if Google has succeeded with the amount of users, will they open the network to the public? Or is it that Google+ is still in trial because maybe Google was not prepared for 10 million people?

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