Rap Genius is a lyrics website that annotates lyrics, usually line for line. The site stands out amongst the myriads of lyrics site and is a site I’ve often browse whenever curiosity got to me about a particular lyric line. Despite it’s uniqueness, Rap Genius felt they needed a bit more help to maintain their position in Google rankings. According to “Rap Genius plummets in Google results, apologizes for spammy practices” by Russell Brandom of TheVerge.com, Rap Genius was caught gaming Google for a high rank – for which Google responded by dropping the site a few pages from rank 1. The article quickly summarizes the site’s SEO scheme:
“The program asked bloggers to add tagged links to Rap Genius’s Justin Bieber pages to the bottom of a given post. In exchange, the founders promised to use their Twitter and Facebook presence to promote the post, in turn boosting their own Google SEO traffic”
The exposure of this program received enough attention to catch the eye of Matt Cutts, “a Google engineer in charge of webspam”. From there, Rap Genius dropped in rank.