Facebook may soon rule the world. But the empire won’t include Japan. “Facebook Wins Relatively Few Friends in Japan” by Hiroko Tabuchi reports less than 2% of Japan’s population uses Facebook. Japan is still the tech advanced and driven society it has been known as. So, Why hasn’t Facebook been adopted by Japan? Two reasons: Japan’s Internet culture clashes perfectly with the Facebook culture and the company has rivals in the country.
“The Internet in Japan has not been so closely connected with real society…Those other community sites can keep offering the joys of staying remote from real life”
-Mr. Kodama, the Facebook manager for Japan
In Japan, users actively participate in online communities. Typically, they don’t use personal photos, real names, or make attempts to connect their real life with their profile. This is completely different from the Facebook culture. Facebook prides itself on being an open real community. Even if a Facebook user didn’t want to upload photos or give personal information, they have to use their real name. While there may be ways to get around the policy, Japanese users have been faced with the real name policy at almost every attempt to not use it. Thus, most are not attracted to Facebook, even after making attempts at it.