Monday, July 16, 2012

NBC and Microsoft Break Up


NBC and Microsoft broke up. The two were in a partnership for many years and MSNBC.com was the last form of said partnership. The website still exists but is completely owned by NBC and is now NBCNews.com. According to “Microsoft and NBC end 16-year MSNBC partnership” by Erin Kim of CNNMoney.com reports, “Comcast, the media giant’s parent company bought Microsoft’s 50% share in the online news site.” MSNBC.com redirects to NBCNews and “in early 2013, MSNBC.com will relaunch as the separate online home for NBC’s cable network of the same name.”

The article states that in 2005 MSNBC TV had gone under the control of NBC. After the schism, the network became “a politically progressive alternative to News Corp.’s Fox News Channel” but the site did not. With the two entities sharing two names but not the same position on content, the current break up should “settle any confusion between the two – although, the channel will keep the MSNBC name. Now, both are suppose to share content but have two different names. 

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