Hello again, it’s been some time. All I can say is I’ve
been busy. While cruising for something substantial to write about, I decided
to skip daily news and write about positive business advice. I came across “How to Be a Visionary Thinker” by Maria Tabaka from Inc.com. This amazing article
is a guide to putting our professional dreams to work. By professional dreams,
the article means “something that we are excited and passionate about—and will
also be very profitable” (don’t let "profitable" throw off social/non-profit
entrepreneurial dreams). It is viable, practical and strategic.
Tabaka used advice from Marcia Wieder. Wieder is CEO of Dream
University and a “personal transformation expert, former president of the
National Association of Women Business Owners, and has been the catalyst for
thousands of individuals turning their dreams into realities over the past 20
years”. She says, “I think that sometimes people forget that we need to marry
the two ideals, passion and strategy, to achieve success.”
Wieder advises to take time to explore our dreams and really
ask ourselves if our dream is our passion and are we willing to put in the work
to make that dream a reality. This “passion quest” should then manifest into
mastering “the skill of enrollment”. Wieder describes enrolling as “sharing
your vision in a way that inspires others to join you, hire you, or even invest
in you”. During the enrollment process, it is very important to articulate your
dream well to others and have them see your dream from your eyes.
Tabaka delivers Marcia Wieder’s “four-step process” for
professional dreamers (I’m not listing every word - so please read the article):
1. Establish Rapport
Get people to trust you in order to have them work with you
and/or invest in you. “In the enrollment process you are inspiring people, not
selling to them.”
2. Build Value
“To build value you must understand what your customers want.”
Communicate with your target audience - use social media, talk to them, survey
them.
3. Overcome Obstacles
Continue the conversation with the people around you. “Make it
easy for people to say yes to you by encouraging them to share their ideas with
you”. Ask open questions - What? When? Where? Why? - inspire people to open up
and stay open. Often, obstacles are not overcome because those involved are not communicating and it leads to misunderstanding.
4. Secure an Agreement
“Don’t leave a discussion without determining the next
step”. When the conversation has
ended, understand from where it continues.
These four steps can be applied to everyone - dreamers,
workers, executives, etc. Specifically for professional dreamers, if you have
already decided that your dream is real and practical, these steps help to get
others to become part of the dream and help you to better mold the dream into
reality.
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