Bank of America is experiencing a “new day” and wants others to know also. “Bank of America puts advertising account on review” by Rick Rothacker of Reuters.com reports that Bank of America is seeking an advertising agency to restructure its advertising image. The company has put “its advertising account up for review” and “notified advertising agencies of its plans on Wednesday and expects to make a decision in April”. The notification stated, “it’s a ‘new day’ at the bank, despite ‘ongoing challenges we are addressing’”.
The article reports the last “advertising review” was in 2006 but the financial crisis has happened since then. Being one of the bigger banks in the U.S., Bank of America’s image has suffered greatly especially from “government bailouts, a falling stock price and an ill-fated attempt to implement a $5 per-month debit card fee last fall”.
No comments:
Post a Comment