Best Buy Can't Keep Up With the Holidays

Best Buy was not prepared for the holidays. Best Buy decided to give free shipping on all online holiday orders, with no minimum requirements. As expected, Best Buy got many customers. But, according to “Best Buy cancels some online orders” by Marisa Taylor of MSNBC.com, Best Buy can’t keep up with the demand of their own promotion. They have decided to cancel some orders. Best Buy released this statement:

“Due to overwhelming demand of hot product offerings on BestBuy.com during the November and December time period, we have encountered a situation that has affected redemption of some of our online orders. We are very sorry for the inconvenience this has caused and we have notified the affected customers”

Let that sink in for a moment. Some Best Buy customers may have recently been informed that the holiday present(s) they purchased has been canceled. The purpose of purchasing products days to months before the holidays is to avoid last minute shopping. Best Buy not only is causing inconveniences but essentially pushing customers away.

Best Buy should have a research and inventory department that advised the company that they couldn’t live up to the promotion. All in all, the free shipping promotion means little if they lose customers and gain bad publicity.