Microsoft to Introduce Mango phones

Microsoft plans to launch a line of phones called Mango. According to “Microsoft to launch Mango smartphones with Nokia, Samsung soon” by Lee Chyen Yee and Jonathan Gordon, Mango handsets could include Nokia, Samsung, and HTC phones. Andrew Lees, president of Microsoft’s Windows phone division alludes to the fact that Google’s purchase of Motorola has many worried about Google’s plans to enter the phone manufacturing market. With that in mind, Microsoft wants to try again before the next competitor enters the game.

The targets for the Mango phones are the U.S., Europe and China. According to Lees, “As the price comes down, emerging markets do become a huge opportunity, but also the existing markets in western Europe and the U.S., because as the price point comes down, more people will get into the smartphone market”. Mango phones are expected in China next year and in the U.S. and Europe next week. There is currently a Mango phone in Japan.  Unfortunately, the article doesn’t say anything about the features of the Mango line or the ways in which Microsoft plans to compete effectively with Apple or Android phones