Don’t count Netflix out. The company has some
celebrating to do as it announced a deal to stream Dreamworks Animation
content. According to “Netflix signs pay TV deal for Dreamworks Animation”, the
deal will start in 2013 and Dreamworks passed over HBO in favor of
Netflix. HBO is a part of Time Warner Inc. whose CEO previously made it clear that he did not like Netflix and blamed the company for cable “cord-cutting”.
The announcement of the deal gave the company’s stock a 7%
boost in Monday’s market. The article reports “Dreamworks CEO Jeffrey
Katzenberg told The New York Times that the deal… was ‘game-changing’ and represented
a bet that viewers would soon no longer make distinctions between content
streamed on the Internet or through cable”.
The deal is “days after Netflix… sealed an agreement to
broadcast TV shows from Discovery Communications Inc.” Both deals might be able
to reverse some damage done by the price hike, loss of Starz, and spin off the
DVD division.
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