Jonas Bevacqua co-founder of LRG, Limited Research Group clothing, died Tuesday. The cause of death has not been released. Bevacqua died at 34 and started his company in 1999. The style of his clothing was a hybrid between skateboard style and hip hop with eclectic splashes added. According to “Jonas Bevacqua,Co-Founder of LRG Clothing, Dies at 34” by Douglas Martin of NYtimes.com, “In 2002, Entrepreneur magazine estimated the company’s annual revenue at $150 million and ranked LRG fifth among the 500 fastest growing companies that year”.
The clothing was embraced by many celebs within and outside of the hip hop industry. The company also embraced its style into a full brand by “[promoting] underground recording artists and [having] its own skateboard team.” He started the company when he was a parking valet and worked his way up to a successful entrepreneur. It’s truly sad to hear of his passing. The LRG team has written a tribute letter, which is on the homepage.
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