Sam Nazarian is a 35-year-old CEO of SBE, a hospitality, restaurant, and nightlife company in Los Angeles. “Nazarian now the West Coast’s Most Powerful Nightclub Operator” by Jessica Gelt reports, this week Nazarian purchased his competitor in the nightlife field, Syndicate, and with this purchase, “[he] has sealed his reputation as Los Angeles’ King of the Night”.
The article reports all together Nazarian heads 25 “hotels, restaurants, lounges, and nightclubs”. He plans on increasing this to 35 by next year, expanding beyond the California market, and, hopefully, being able to establish himself in London. The article also suggests that another goal is “towards an eventual public offering of the company”
While details of the purchase are not being released, former competitor and founder of Syndicate, David Judaken had nice words about SBE:
“It’s SBE’s industry to lose… They are truly going to be a powerhouse, and it’s just a function of how they maintain the existing businesses and roll out the new ones that will define their future”
Nazarian also had some words for LA times about his drive:
“My drive is to be the best in the lifestyle space across all platforms… We can be everything to everybody. We’re looking to cover the $100 check averages as much as the $5 averages”
“Access is currency… Whether you’re a couple in town for the weekend, you now have the capability to book your whole weekend – including where you stay, what you eat and where you go afterward – with one phone call. We can really manicure your experience.”
Usually, being a “jack of all trades” can be harmful when entrepreneurs spend little time mastering all trades. But with hospitality, business people have the opportunity of controlling an experience. Nazarian has built a brand to service all needs of a client. Whether the client is a bachelor/bachelorette or business group, SBE provides the tools to their vacation/ night on the town. With such a range of services, Sam Nazarian is in control of the full Southern California experience. He is essentially at the top of his game. With the Syndicate purchase and the article reporting a multi-million dollar investment in SBE on the faith of their expansion, Nazarian has big plans for SBE, seems to be only moving forward, and is building himself into a nightlife mogul.
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