How great is Steve Jobs? He goes on medical leave and then shows up today at the unveiling of the iPad 2. It shocked everyone. Many people were standing by for any news of the event. At the appearance of Steve Jobs, it became breaking news, and apple’s stock rose by $3. Why did Jobs show up? According to the New York Times, Jobs responded “We’ve been working on this product for a while and I just didn’t want to miss today”
His appearance is significant as he adds power to the iPad 2’s unveiling. Considering other tablets have entered the market, Apple is facing competition this time around. Jobs, who is amazing at promoting his products, wanted to aid his product in the fight to be at the top. While Jobs might stay on medical leave, it's clear that he’s thinking about his company and products.
Steve Jobs is a great example of a CEO and innovator passionate about his business. The most important image of a business is its leader. A leader passive about its brand will never have a brand as good, powerful as one with an active, supportive leader behind it. The lesson from Jobs: Know your product, love your product, and stand by your product.
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