With Netflix beating out their competitors with on demand streaming, they might have a new competitor: Amazon. According to “In This Corner, Netflix. In the Other Corner…Amazon?” by Danny King, some Amazon customers received a taste of unlimited streaming from the website last weekend. The preview is an example of Amazon’s future venture into the on demand streaming business.
The article notes that Netflix will still have a greater title selection and high-resolution choices. But Amazon could become a formidable opponent when Netflix’s contract with major media companies ends in a few years. Amazon being an older company and having more capital could entice studios to grant them contracts and thus, better and more content.
The future is clearly digital streaming; major rental companies have fallen with Redbox being the most viable physical rental company. Netflix has already placed themselves as the top digital streaming company. They previously reported a great fourth quarter and the move to digital streaming has forced the cable industry to seek ways to compete on that level. Now, Amazon will be a direct competitor to Netflix. In the end, it could bring about more choices for consumers as both will work hard to outdo the other and catch customers.
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