Beats by Dr. Dre will be introducing Beats Music

Beats Music should be arriving next month - a music streaming service debuting on the massive brand that is Beats by Dr. Dre headphones. According to “Beats Music Streaming Service Says It Will Begin in January" by Ben Sisario of NYTimes.com, the streaming service has been in the works for more than a year. The article reports, Ian Rogers, “Beats Music’s chief executive, posted an announcement…saying ‘We are locked and loaded, ready to launch here in the U.S. in January 2014’”

So far, the anticipation for Beats Music hasn’t yielded any features that will set the service apart from its competition.  The model seems to be similar to other services – a monthly fee to stream millions of songs. Sisario expects Beats Music will come with “a blitz of television ads”. A media blitz would make sense considering the well-executed ad campaign for Beats by Dr. Dre. Beats by Dr. Dre has become a product, brand, and statement seen on many celebs in the music industry. The product’s success is solidified until another high-quality, high-priced, well-branded headphone could potentially take its place. But can the same be done for Beats Music?

A great ad campaign will get people to try the service and could push competitors to push themselves out more. For users, it could simply come down to price, usability and song catalog. If it’s easy to access, with a fluid app, wide song catalog, and a good price, the service has a chance.