This is the last day on “Two Weeks to Startup” Series. To recap, Kimberly Stansell has written 9 articles so far for 9 days of preparation for building a startup. I have written summations of the articles in four posts.
Now for the last day “Two Weeks to Startup: Day 10. Hand Out Your Shingle and Sell”
This article is all about selling. Prepare a plan on the ways in which to sell your product or service to prospects. The plan should include aspects of your business the customer should know as they are being pitched. The two important points of the article are to understand any and all problems prospects have with the product/service and to be passionate about the product/service no matter the struggles. Acknowledging problems indentified by customers can help you understand your product/service from their perspective and will teach you to tailor the sales pitch.
Passion has to do with exciting your customer. Think about Steve Jobs and the way he presents an Apple product. He does it will full passion and confidence in the product; most can’t help but to be excited with him. Customers can’t ignite passion in you and will not push a product for you.
As usual, read the series on Entrepreneur.com. I think the articles are a good resource for entrepreneurs with not much of an idea or guide on starting up. Clearly, the information I sum up and the actual articles are guides, meaning that entrepreneurs should take the time to do vital research. In no way does the article or my posts serve as the entire information needed for a start up. Entrepreneur.com also has many other resources for entrepreneurs.
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