Hewlett Packard Co is confused. About a week and half ago, the company announced they were leaving the PC and tablet business, and then set off a buying frenzy by reducing the price of the TouchPad to $99 “from $399 and $499”. The TouchPad sold out incredibly quick. Then the day after, HP released a new desktop. The company sent their VP, Todd Bradley, onto CNBC’s “Closing Bell” to clarify HP’s news. Bradley’s interview was useless – he failed to represent HP’s position or ensure investors. He finished the interview exclaiming HP wasn’t exactly leaving the PC and tablet business but would decide in weeks if they would eradicate it or “spin it off”. The conclusion: HP didn’t know what they were doing. Now, “HP resurrects TouchPad for one last go at the iPad” by Poornima Gupta, Bill Rigby and Edwin Chan of Reuters.com reports HP is going to release a “round” of TouchPads.
The re-release of the TouchPad is inspired by HP’s belief that the TouchPad is getting popular – completely ignoring the motivation of a $300 discount. It seems HP is willing to sell the TouchPad at an extremely reduced price just to have a little glory with a sold out product. I would like to believe HP is covering up the need to get rid of excess inventory but the company is quoted as saying
“The speed at which it disappeared from inventory has been stunning… We have decided to produce one last run of TouchPads to meet unfulfilled demand”