If at first you don’t succeed, try again? At least that’s what Google believes. “Google making another attempt at social networking” by Jessica Guynn of LAtimes.com reports Google is going to introduce Google+, a social networking platform. This will be another Google venture in social media; their previous venture, Buzz, was gravely doomed as it automatically added Gmail contacts as friends and had privacy issues. While previous CEO Eric Schmidt admits failure and disappointment trying to break into social networking, current CEO Larry Page is making it a priority.
Google is still one of the most significant successful parts of the Internet but their biggest threat is Facebook’s popularity. According to the article, “people are spending more time on Facebook, according to research firm ComScore. The average U.S. visitor spent 375 minutes on Facebook in May compared with 231 minutes for Google”. Google+ is not only a way to compete with Facebook (although Google would not admit in the article they are trying to compete) but to maintain their place as the most popular spot online.